Meglio 2 su 100 o 2%?

9 Settembre 2016

Nella descrizione di un testo di raccolta fondi, vi siete mai soffermati a pensare se il formato numerico con cui rappresentiamo i dati del problema possa in qualche modo influenzare la comprensione del messaggio e conseguentemente la disponibilità a seguirne le indicazioni?

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FONTI
Full article: http://goo.gl/rrJD8Z
Profilo Gary Brase: http://goo.gl/nBIw8s

Alcuni elementi grafici vengono dal sito http://www.freepik.com

Davide Moro

Davide Moro è un consulente di fundraising e formatore specializzato in raccolta fondi online, comunicazione sociale e psicologia del donatore. Dopo aver concluso nel 2016 il dottorato di ricerca all’Università IULM con un progetto di ricerca sulla philnathropic psychology, si è appassionato al tema della divulgazione del fundraising dal punto di vista della ricerca accademica.

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Meglio 2 su 100 o 2%?

Davide Moro

Google Grants: alcuni suggerimenti

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Comunicazione interna: una risorsa importante ma spesso sottovalutata

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