Meglio 2 su 100 o 2%?

9 Settembre 2016

Nella descrizione di un testo di raccolta fondi, vi siete mai soffermati a pensare se il formato numerico con cui rappresentiamo i dati del problema possa in qualche modo influenzare la comprensione del messaggio e conseguentemente la disponibilità a seguirne le indicazioni?

———
FONTI
Full article: http://goo.gl/rrJD8Z
Profilo Gary Brase: http://goo.gl/nBIw8s

Alcuni elementi grafici vengono dal sito http://www.freepik.com

Davide Moro

Davide Moro è un consulente di fundraising e formatore specializzato in raccolta fondi online, comunicazione sociale e psicologia del donatore. Dopo aver concluso nel 2016 il dottorato di ricerca all’Università IULM con un progetto di ricerca sulla philnathropic psychology, si è appassionato al tema della divulgazione del fundraising dal punto di vista della ricerca accademica.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessari

Sempre abilitato

Sono fondamentali per il corretto funzionamento del sito web, garantendo anonimamente le funzionalità di base, le funzioni di sicurezza ecc.

Cookie	Durata	Descrizione
_wpss_h_	1 hour	This cookie is used for anti-spam and security of the website.
_wpss_p_	1 hour	This cookie is used for anti-spam and security of the website.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
JCS_INENREF	1 hour	The cookie is a part of the website security measures and is used for anti-spam purposes.
JCS_INENTIM	1 hour	The cookie is a part of the website security measures and is used for anti-spam purposes.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Funzionali

Sono necessari per permettere il miglior funzionamento di alcuni funzionalità come la condivisione del contenuto sui social network, raccogliere feedback e altre funzioni offerta da terze parti.

Cookie	Durata	Descrizione
__fb_chat_plugin	never	This cookie is used to track the user's interaction with facebook chat widget.
messaging_plugin_https://www.fundraisingmix.it/_298982930172636	never	This cookie is used by Facebook to enable its chat widget functionalities.
S	1 hour	Used by Yahoo to provide ads, content or analytics.

Performance

Sono usati per comprendere e analizzare gli indici di performance del sito che aiutano a sviluppare una migliore esperienza per l'utente.

Cookie	Durata	Descrizione
session_id	1 month	This cookie is used to get or set the session id for the current session.

Analisi

Sono usati per comprendere come il visitatore interagisce con il sito, contribuendo a generare indicatori come il numero di visitatori, il tasso di rimbalzo, le sorgenti di traffico ecc.

Cookie	Durata	Descrizione
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_T58HZ0QJ1B	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_22646283_2	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
iutk	5 months 27 days	This cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products.

Sono utilizzati per offrire al visitatore pubblicità e azioni i marketing maggiormente rilevanti. Questi cookie tracciano iil visitatori attraverso i siti web e raccolgono informazioni per fornire pubblicità personalizzate.

Cookie	Durata	Descrizione
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Altri

Sono quei cookie che sono stati rilevati ma non ancora assegnata a una delle categorie precedenti.

Cookie	Durata	Descrizione
2e14de055bc70008bf2c8e87461ee01e	4 hours	No description
461b79059cd848208eec153567acb24c	4 hours	No description
4a3c861987a2de6cd57b756c14fe2ad7	4 hours	No description
5c5d0ff8b11bc8ea845392dac3859510	4 hours	No description
661b0aa9ea31acddf4aba4580365cf29	4 hours	No description
78b5b1fe7fff505db0cc76f480f400bf	4 hours	No description
8d1d8a2e39ad07d300c63ab82dddedbb	4 hours	No description
8f0b499c20129454984fec1a381619a9	4 hours	No description
948b0b2515ef24fdc10f3217eeb2cf59	4 hours	No description
94faef35c6d9dc666a61f02c6725111c	4 hours	No description
9574a7534fce61fad1357853a0411847	4 hours	No description
9925efb014a1f259ba787cd31e36839d	4 hours	No description
9a7076ca168e0797cf735346d101b9e3	4 hours	No description
9c321e5a383052d2b93ce410f033a251	4 hours	No description
a8463f197733ba1c69bd003d379268c1	4 hours	No description
a9cb7074d4dcc69bf791a3dba08c11c6	4 hours	No description
aa3bbd0246490ab5ed21c037301b6a3e	4 hours	No description
afdb2478925a3659e0685fcec73d81c0	4 hours	No description
b6b098718b830a41539e7193aa48a359	4 hours	No description
b94486805776fd692acbfe85dedf296e	4 hours	No description
cd9cb2d5c974b153d76bb0d08f090dbe	4 hours	No description
ckon2202	5 minutes	No description
COMPASS	1 hour	No description
d7f2d657dda63e77af385356e69a4f11	4 hours	No description
df96e8be1b2edeb696e6007f429154e0	4 hours	No description
ed9685144b3a02be4b56152c9eedf717	4 hours	No description
eeae226d4ef2a7bc19463a9ee2dceb69	4 hours	No description
f737f0c5ec1a05f3d9348a0c60ee002a	4 hours	No description
f76634513948ca345277ee59088bfecd	4 hours	No description
SJECT2202	1 hour	No description

Meglio 2 su 100 o 2%?

Davide Moro

Google Grants: alcuni suggerimenti

Comunicazione interna: una risorsa importante ma spesso sottovalutata

Davide Moro

Google Grants: alcuni suggerimenti

Comunicazione interna: una risorsa importante ma spesso sottovalutata

Potrebbe anche piacerti

Importi di donazione: lasciamo scegliere al sostenitore… ma non troppo

Costi di struttura? Un’avversione che non possiamo ignorare

Informativa